Budget Mtaani TikTok Series

Vertical social campaign

Documented outcome

3.4M views; 28% average completion rate

@budget.ndio.story TikTok channel.

Verification: Platform analytics export Q3 2025.

The brief

Reach 18–30 year-olds with county budget facts they would actually share.

What we produced

20-episode vertical series with hook-first scripting, on-screen source citations, and consistent BNS visual identity.

Project narrative

Filmed with youth presenters at county forums and studio pick-ups. Each episode links to a Learn module or report for depth.

Delivered outputs

Related projects

BNS Studios

Need a similar production for your organisation?

Commission evidence-based podcasts, explainers, town halls, and campaigns — with proceeds reinvested into Kenya's civic budget literacy mission.

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